Creativity Unleashed
the creativity company

Brian Clegg

Brian is a Fellow of Royal Society of Arts and has Masters degrees from Cambridge (Natural Sciences) and Lancaster (Operational Research) Universities.

After 17 years in the corporate world, Brian established himself as a consultant, freelance journalist and writer.
He has contributed to a wide range of magazines, including Personal Computer
World, Professional Manager, PC Week, Good Housekeeping, Computer Weekly, PC Dealer and Innovative Leader.

An author with many titles including Imagination Engineering, Instant Creativity, Creativity and Innovation for Managers and Capturing Customers Hearts. Brian also writes popular science titles including A Brief History of Infinity.
Creativity Unleashed was found in 1995 by Brian Clegg, then a senior manager with British Airways.

The company brings together four seasoned professionals to provide world-class training in creativity.

Creativity Unleashed has also provided creativity training through the Financial Times training group, FT Knowledge.

Creativity Unleashed trainers have worked with many large organizations in all sectors including British Airways, the BBC, GlaxoSmithKline, Barclays, The Met Office, The Treasury, Nissan, The Royal Bank of Scotland, EWS Rail, Greater Manchester Police, Merck Sharp & Dohme, PricewaterhouseCoopers, Scottish Enterprise and McCain Foods.
We have given public creativity seminars in London, Manchester, Kuala Lumpur and Hong Kong, and contributed to the Open University, Oxford University business school and Henley Management College courses.

Creativity Unleashed has provided creativity training for Chinese executives through the University of Westminster’s China Media Centre.

The company does not employ trainers who have never done anything other than train others. Instead it works with established experts in creativity who bring their breadth of practical experience to the training sessions.

About Creativity Unleashed

Providing a creativity toolkit

We provide the essentials to be able to solve problems and generate new ideas

Paul Birch

Previously employed by British Airways in roles including Corporate Jester - an internal consultant who challenged and provoked at all levels. Has worked in many corporate functions from marketing to strategy. Since leaving British Airways he has provided creativity consultancy to businesses in many sectors across the country.
Paul has written articles on self-development, primarily focused on creativity and innovation.

Paul’s books include Imagination Engineering, DisOrganization, Instant Teamwork and Instant Creativity. Solo titles include Instant Leadership and Instant Coaching.

Ian Keenan

With a commercial background in blue-chip companies to Board level, Ian is comfortable in working at all levels in an organisation. Ian has extensive experience in providing consultancy over a wide range of organisational and management development issues.
Ian has worked with a wide range of companies and organisations including Kraft Foods International, AEA
Technologies, Consignia, Esso Petroleum and Barclays Bank, government Departments and Cranfield School of Management. Ian has a wealth of practical experience, a high level of interpersonal and social skills, a strategist with excellent workshop facilitation style, and in depth understanding of and practice in counselling, coaching, creativity  and personal change arenas.

Peter Cook

Peter has 25 years business, academic and consultancy experience spanning leadership of innovative new product development teams, internal consultancy, international troubleshooting and recording and performing in rock bands.


Author of Best Practice Creativity and Rock 'n' Roll Management.  Tutor on a number of MBA programmes.  Architect of all post-MBA Alumni masterclasses for the Open University Business School.