Creativity Unleashed
the creativity company

Creativity Articles

Creativity is an essential for business, never more so than in challenging times. As long as the world is changing, your customers and competitors are changing, you need creativity. Read more with our free articles.

Take a few minutes to read one of our wide-ranging takes on the nature of creativity.

US expert Suzanne Falter-Barnes looks at Coaching Creativity, while creative services and PR guru Mark Adams considers the balance of Creativity versus Profit. Professor Tudor Rickards gives some fascinating insights into creative leadership in Horse Whispering and Innovation, while Dennis Sherwood of the Silver Bullet Machine demonstrates how ludicrous it is to separate the world into ‘creatives’ and the masses.
We also take a look at creative role models, creativity in organizational change and the importance of generating curiosity. Douglas Adams’ biographer considers the lessons we can learn from this remarkable writer, and Brian Clegg looks at street theatre as an inspiration for corporate creativity on an individual, low budget level.

Peter Cook argues that
finding mechanisms to share knowledge are key, Robert Black guides us in making the most of unsolicited moments of
genius, or you could take in the value of fun in the workplace, take a look at Stephen Pinker on creativity consultants and see why we often ask the wrong question for innovation in business.

When considering specific tools and techniques, Brian Clegg looks at using Post-it Notes in the creative process, while Professor Arthur VanGundy explores the idea generation process in Structuring the Fuzz and Graham Rawlinson takes on the engineering-driven TRIZ creative process.
Shadow Optical Illusion

Creativity gym

Sometimes the best approach to creativity is to get hands on and have a go. Our creativity gym throws in some creativity techniques and exercises routines for the brain.

One of the simplest and most straightforward creativity techniques is to use a random word to stimulate creative thought. Our little online random word generator will give you the opportunity to try this out live.

 

We’ve also got a new creativity technique for Creativity Unleashed visitors in ‘Seasoning your creativity’.

 

If you want to give your brain a little workout, take a look at the Invention Playhouse of the Lemelson Center for the Study of Invention and Innovation. Or play a game at the world’s smallest website.

 

Something we find useful for casual inspiration is reading a good quote - or exploring the mind twisting urban legends at Snopes... or check out the most remarkable optical illusion we’ve ever seen.

 

Finally, give Word Juxtapoz a go. It’s aerobics for the brain.

Featured item - the checker shadow illusion