Best Practice Creativity

Best Practice Creativity looks at the best examples currently available of organizational creativity. Drawing on a wide range of organizations, Peter Cook deduces the best ways to promote creativity in organizations.

Books on creativity often concentrate exclusively on the techniques that can give a boost in generating new ideas. But in an organization techniques alone aren't enough.

Unless something is done to transform the organization and its approach to being creative, any effort spent on learning techniques is likely to be wasted. A corporate culture that supports creativity will ensure that ideas are put into practice - a culture that suppresses creativity will kill any ideas while they're still partly formed and will ensure that any staff that make use of their creativity are demoralized.

Cook considers the implications for leadership and structure, the way that creativity can be transformed from a good concept to a hard-hitting, delivery process for new ideas.

Throughout the text there are activities to help readers identify potential improvements in their organizations and the book concludes with 101 ideas for increasing organizational creativity.