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Peter Cook

Books on creativity often concentrate exclusively on the techniques that can give individuals and teams a boost in generating new ideas. But in an organization techniques alone aren't enough.

Unless something is done to transform the organization and its approach to being creative, any effort spent on learning techniques is likely to be wasted. A corporate culture that supports creativity will ensure that ideas are put into practice - a culture that suppresses creativity will kill any ideas while they're still partly formed and will ensure that any staff that make use of their creativity are demoralized.

Best Practice Creativity looks at the best examples currently available of organizational creativity. Drawing on a wide range of private and public organizations, Peter Cook analyzes the most effective ways to promote creativity in organizations.

In a detailed study, Cook considers the implications for leadership and structure, the way that creativity can be transformed from a good concept to a hard-hitting, delivery process for new ideas.

Throughout the text there are activities to help readers identify potential improvements in their organizations and the book concludes with 101 ideas for increasing organizational creativity.

This book is ideal in combination with Imagination Engineering, which provides a practical toolkit to enhance creativity, and Creativity and Innovation for Managers, which moves away from the structures and procedures to give a real understanding of the culture of creativity in an organization.

If this is your kind of book, you might also be interested in:

Published by Gower (ISBN 0-566-08027-3) in 1998. 

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