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David Freemantle

One of the most original books every published on motivation, David Freemantle suggests that it isn't possible to motivate someone else.

This sounds like a recipe for a very short book - but there's more to it than this. Freemantle suggests that the only person who can motivate an individual to do something is themselves. What we have to do if we want to motivate is to provide the right stimuli to get the other people to self-motivate in the right direction.

It might sound like simple semantics, but Freemantle makes a sound argument for the importance of the words we use. He points out that the language used in business has changed over the years, so that it's different words that get the message across for different decades. Similarly it can be useful to move away from the concept of motivation pure to his analysis of stimuli. These stimuli need to engage the people involved, to excite them - to inspire them to fire themselves up.

Freemantle occasionally tries to over quantify what is a totally qualitative approach (and perhaps over does the diagrams, which didn't do a lot for me), but this book has some very original content. David Freemantle used to be HR Director of a major British airline, and his practical experience both in this role and subsequently as a high-flying consultant shines through. Definitely one to add to the management bookshelf.

If this is your kind of book, you might also be interested in:

	Instant Motivation (Brian Clegg) helps you bring out the best in people, fast! Whether you are trying to inspire and individual, a team or an entire company, the proven techniques in this practical book will help you give others a boost. When you need to motivate, there's often urgency - hence the value of the instant approach. - Published January 2000
	Instant Negotiation (Brian Clegg) Negotiation has never been a pure science, but it's blend of logic and gut feel can be learned. This creative book packed with proven tips and advice includes a comprehensive range of over 70 self-development exercises that will help you to improve your skills in negotiation whether you are buying, selling or searching for common ground - Published September 2000

Published by FT/Prentice Hall in 2001, ISBN 0-273-64994-9

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