Creative Whack Pack

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Creative Whack Pack/Innovative Whack Pack

Roger von Oech

This unusual aid to creativity comes in the form of a 64 card pack. Each card has a technique on it, carrying a different way of looking at a problem. The cards are divided into four suits: Explorer, Artist, Judge and Warrior. The Explorer gathers the raw materials for building new ideas. The Artist combines different components from the ideas palette to come up with new directions. The Judge assesses the ideas and evaluates them. The Warrior is the implementer, putting the idea into action.

There are many ways to use Creative Whack Pack, whether it's simply dealing out a hand and working through them, or going through the suits in sequence. Whichever suits you best, this is a great creativity tool.

In 2003 von Oech added another pack - the Innovative Whack Pack. This works entirely independently of the Creative Whack Pack, but it's also well worth having it alongside, as any creativity tool that's used too often will become stale.

The principle is similar, but here von Oech has used creative input from Heraclitus, writing around 2,500 years ago. Each card has some words of wisdom from the Ephesian ancient Greek philosopher on one side, and a creativity technique on the other side inspired by the Heraclitus quote.

Although it lacks some of the structure of the Creative Whack Pack, it's a powerful creativity tool and well worth acquiring.

If this is your kind of book, you might also be interested in:

	Imagination Engineering (Paul Birch & Brian Clegg) - the best-selling toolkit for business creativity, putting creativity techniques into a practical framework. - Published July 1996, new edition January 2000
	Creativity and Innovation for Managers (Brian Clegg) - An excellent source for managers to understand what business creativity is, how it can benefit the company and how to get the most out of it. A compact practical guide, providing an agenda for action. - Published April 1999
	Instant Creativity (Brian Clegg & Paul Birch) - takes the Instant approach of Instant Teamwork to creativity. A great collection of short techniques which can be applied in a few minutes to solve a problem or generate ideas - a great resource to use alongside Imagination Engineering or on its own.- Published March 1999 - named 'book of the week' in a Guardian newspaper column, 10 April 1999.
	Instant Brainpower (Brian Clegg) - Instant Brainpower is an easy to use action kit, bursting with exercises that will help you to make the most of a unique asset: your brain. Full of simple, proven techniques that will help you find fresh ideas and solutions, the book offers over 70 ways to stretch your mind whether you want to enhance your personal creativity, improve your memory and stretch your knowledge management. - Published October 1999

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