Creativity
Creativity is the central
focus of this site, so provides an obvious and important starting point for
the bookshop.
General Business
We are interested in
creativity from a business viewpoint. This isn't detached, arty creativity,
but creativity with a real business purpose. This makes it natural to expand
into recommendations for wider business requirements.
Popular Science
One of our strongest
recommendations to help improve personal creativity is wider reading, and
experience has shown the best non-fiction reading to get a creative boost is
popular science. This section links out to our sister popular science site,
www.popularscience.co.uk
Science Fiction and
Fantasy
Often non-fiction is most
effective in expanding your creativity, but fiction is useful too, and there
is no genre that is so much a fiction of ideas as science fiction. Don't
worry if this isn't normally your type of reading - the aim is to break out
to something new.
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