Creativity & Innovation for Managers

Creativity and Innovation for Managers will appeal to anyone responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers.

This book provides an excellent source for managers to understand what business creativity is, how it can benefit the company and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field, both in the UK and the US.

"Brian Clegg provides a most readable and engaging overview which will appeal particularly to senior managers who are looking for ways to stimulate creativity in their organizations."

Keith Milner, MBA Director, Ashridge Management College

“At the end, I found myself wanting to go back to old well known sources to re-read them, to look out previously unaccessed sources and to learn more about creativity and innovation. In short, Clegg's book is both an excellent introduction to business creativity as a topic and an excellent advocate of its central importance as a management/organisational tool.”

The Journal of the Institute of Public Sector Management