|
|
|
Why Science? by Brian Clegg I'm regularly asked why a creativity website features a fair amount of popular science and science fiction. It's our belief that creativity comes from being open-minded, reading widely on a whole host of subjects. If someone says to me 'I haven't time to read', I honestly think that person ought to re-think his or her priorities. At least if they want to be creative. But in itself that's only a recipe for having a whole range of books on the site. Why not art, or philosophy or biography? There are two reasons. One is the nature of science (and for that matter science fiction). Much of the arts etc. are inward looking. Science is inherently outward looking, mind-expanding. That's an essential. Secondly, there are a lot more scientists who know a bit about the humanities than the reverse. If people are to really expand their reading, to broaden their thinking capabilities, in most cases popular science is a great starting point. One thing I've been delighted about with my new book Infinity (and I think a reason why it has managed to hit the top of the Amazon popular science bestsellers list) is the way a whole range of people from different backgrounds have told me how much they've enjoyed it. You don't have to be a science geek to get into this sort of thing - and it's a boost for your creativity as well. So what's stopping you? Brian is a director of Creativity Unleashed Limited and author of a wide range of books from the creativity guide Creativity and Innovation for Managers to his latest bestselling popular science book, INFINITY. Copyright © Creativity
Unleashed Limited 2006 |
Check out more articles on our creativity information page |
