Bite sized seminars - The Creative Agenda

Where the other creativity bite-sized events focus on the nuts and bolts of creativity, this seminar concentrates on building a culture where creativity can thrive. It is particularly valuable for senior managers to understand the need to provide more than lip service to supporting creativity if it is to deliver any value to the organization. Costs £800 each, or available for small groups at our individual rate of £125/head (minimum 3 attendees).

Many of our creativity events concentrate on the practicalities of creativity – of using techniques to generate ideas and enhance innovation – but there is a more difficult task to be undertaken – managing creativity. This session, particularly suitable for senior managers, looks at what has to change in order to make an organization more creative and looks at the different approach to management required to encourage and support creativity in your staff.

Outline

Introduction – who the speaker is, why we are here, warm-up exercise exploring assumptions
What is creativity and what creativity techniques are – overview of the nature of creativity and the techniques used to enhance it
Cultural impact – exploration of the difficulty of getting any value from creativity techniques if the organizational culture does not support creativity
Leadership and management; innovation and discipline – attendees share their views on the distinction between leadership and management, and build an understanding of the most appropriate approach to enhance creativity
Rewards – the current reward scheme is analysed and opportunities to directly reward and recognize creativity and innovation are highlighted
Organizing for creativity – the impact of the organizational structure and hiring policy on creativity is explored
A creative environment – the building itself and the infrastructure both physical and virtual can have a huge impact on the opportunities for creativity
Building the agenda – attendees are given the opportunity to put together an agenda for creativity change, starting with a reality check on what things are really like now and building practical steps to the introduction and management of creativity.

Click to download a detailed session information sheet.

We provide free ebooks with all our seminars, but if you would like to give away a book to attendees, which can hugely reinforce the event, our recommended book for this event is Creativity & Innovation for Managers .