Bite sized seminars - Creative Design

A very interactive session looking at the principles of good design. This isn't for would-be designers, though. By looking at everything from the design concepts of a door to the power of an effective logo, this 1½ hour seminar help attendees use an understanding of the principles of great design to solve a wide range of business problems. Costs £800 each, or available for small groups at our individual rate of £125/head (minimum 3 attendees).

Design and creativity are inevitably intertwined, but the design community rarely makes use of business creativity techniques, and the wider business community does not give enough recognition to the importance of design in its products and services, tending to think this is something than can be palmed off on experts.

The Creative Design bite sized event explores the overlap between design and creativity, uncovers the aims of design and through a series of exercises gives the participants a strong understanding of the principles of creative design.

Outline

Introduction – who the speaker is, why we are here, warm-up design exercise.
Why bother? – A brief exploration of why there is a need for creativity, driven by the participants own ideas.
Design and Creativity – Examining the links between creativity and design, and exploring the aims of design.
The Door lesson – Uses different designs of door to understand how the design of one of the simplest conceptual products can strongly influence its usability and function.
Design exercise 1 – the hob – By designing a new kind of cooker hob, the participants get a better understanding of how attractiveness, ease of use and functional ability are combined by the best designs.
Design icons– Uses design classics from Apple, Citroen, French beer makers, Coca Cola and more to explore how the best design works.
Design exercise 2 – the good and the bad – Discovering the best and worst examples of design in the work environment.
Software design – The best software can be immensely complex yet easy to use – how is this possible, and why is some software so much more difficult?
Design exercise 3 - the media – How does design effect different media? In this exercise, groups design their own medium presentation of an essential business message.
Inspired by nature – Using natural elements to improve design both on a practical and aesthetic level.
Design exercise 4 – the logo – Looking at different logos to see how they make use of design elements to get the message across, then designing a logo for your organization/group.
Round up – pulling it all together

Click to download a detailed session information sheet.

We provide free ebooks with all our seminars, but if you would like to give away a book to attendees, which can hugely reinforce the event, our recommended book for this event is Imagination Engineering.

We provide free ebooks with all our seminars, but if you would like to give away a book to attendees, which can hugely reinforce the event, our recommended books for this event is Instant Creativity .We provide free ebooks with all our seminars, but if you would like to give away a book to attendees, which can hugely reinforce the event, our recommended books for this event is Instant Creativity .We provide free ebooks with all our seminars, but if you would like to give away a book to attendees, which can hugely reinforce the event, our recommended books for this event is Instant Creativity .We provide free ebooks with all our seminars, but if you would like to give away a book to attendees, which can hugely reinforce the event, our recommended books for this event is Instant Creativity .Bite Sized Events – Creative Design – page 2

Design exercise 4 – the logo – Looking at different logos to see how they make use of design elements to get the message across, then designing a logo for your organization/group.

 Round up – pulling it all together

 Design exercise 4 – the logo – Looking at different logos to see how they make use of design elements to get the message across, then designing a logo for your organization/group.

 Round up – pulling it all together.