DisOrganization offers an original alternative. Don't compromise. Go for both extremes
at once. Have inspirational leadership, and manage the detail. React to your customers
and innovate wildly.
Traditional organizational structures are failing in a world of frantic change, instant
communication and information overload. The truly effective business of the future
will have to be responsive and flexible, yet this seems incompatible with the typical
corporate hierarchy. Faced with a choice between management and leadership, innovation
and reaction, centralization and fragmentation, most have opted for a weak compromise.
But we say don’t compromise, go for both extremes.
Equipped with the weapons of clarity and direction, fun and empowerment, creativity
and innovation, the new organizations will leave the old dinosaurs standing, wondering
where the business went.
"Brian and Paul bring pop culture to management. The message and the tone is exhilarating,
human and desperately productive. It will define the corporation of the future."
Mark Adams, Director and Co-founder, Text 100 Group plc