Bite sized seminars - Sustainable Business

Sustainable business is as much about the bottom line as it is about saving the planet.

Developing a sound, open and authentic strategy on your company’s approach to the environment makes for good PR and Brownie points on the corporate image front. But it’s about much more than this: green business is more profitable as well as more sustainable. This seminar gives executives the low-down on all the key issues in this critical but often highly-fraught area.

Developing a sound, open and authentic strategy on your company’s approach to the environment makes for good PR and, if done well, may improve your corporate image. But there are much bigger opportunities in sustainability. Green business can be more profitable as well as more ethical. ‘Sustainability’ may once have been the sole domain of sandal-wearing hippies – now it is an essential for business success.

Outline

Introduction – who the speaker is, why we are here.
Why bother? – The need for sustainable business both commercially and environmentally.
Risks, costs and rewards – What risks do you face if you do - or don’t - become a more sustainable business. What will it cost you, and what the costs of not taking action? What are the rewards financially, environmentally and socially.
Who is doing it? – Realistic case studies that show the benefits and difficulties of taking a more sustainable approach.
What do success and failure look like? – Making a clear identification of the difference between success and failure.
How to do it – Developing key steps for your business to produce a strategy and put it into place.
How to manage it – Making sure that sustainability is at the heart of your business not an unmanaged and ignored bolt-on.
How to talk about it - there are real financial benefits to sustainability but there are also huge image benefits if this is handled right. It is easy to be portrayed as a greenwasher, but you can turn sustainability to your benefit.
Getting started - The time has passed to just talk about sustainability. Where to go from here.

Our recommended book for this event is the FT Briefing on Sustainable Business, written by the seminar’s presenter, Brian Clegg.