Unleash Your Creativity

It’s not about techniques. The real gap in creativity books has been around developing a creative environment and personal development, and that's exactly where this book concentrates.

Quite simply one of the best creativity books we've seen in a long time. It's part of the "brilliant ideas" series, and the series format has been very well thought out.

There are 52 short chapters (one a week if your mind works well with that sort of structure). Apart from the main text there's an idea box to try out straight away, links to another section, defining idea which is a relevant quote and how did it go, which gives guidance when it hasn't worked out properly for you. Defining ideas wasn't particularly inspiring, but how did it go is a brilliant concept - not original, but creativity isn't always about being original, and having a "how to fix it" bit is superb.

Some the approaches will be familiar to anyone who has read a creativity book, there's plenty that's fresh and fun. I loved, for example, "don't do lunch", subtitled "drink too much, stay up late, take the morning off, get up at 4am, do all the wrong things and then start being creative". There's enough variety here to get anyone into a more creative frame of mind. Excellent.

Unleash Your Creativity

Rob Bevan & Tim Wright