The most cost effective way to give your staff the tools to solve problems and generate new ideas, books and ebooks can provide an instant hit to enhance creative capabilities.

Mind Storm

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Mind Storm is a detailed creativity course. It guides you through all the tools and techniques you need for problem solving and idea generation, whether for personal use, a small business or a corporate.

The 25 sections of this personal course provide an opportunity to explore the nature of creativity, its implications for you as an individual and for business, the techniques that can stimulate creativity and the skills required to help others be creative. This is a very practical book, taking the form of a personal course.

We will touch on theory where necessary, but the aim is to build up a powerful toolkit of knowledge that can be immediately applied to enhance creativity.

Creativity is not a nice-to-have, it’s a survival essential for businesses and makes the difference between existing and living for individuals.

Time to get started.

Want to see what it's like?
Click here to get the first chapter for free.

If you have any queries about Mind Storm, just drop us an email at

For other books, see the Brian Clegg site.

Instant Creativity

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It’s bad news that innovation doesn’t come easily when creativity is a survival skill. This book acts as an instant catalyst to free up your natural creativity - creativity that can be bottled up by habit, training or lack of energy.

Instant Creativity provides an easy-to-use action kit bursting with exercises that will help everyone to make the most of his or her creativity. Full of simple, proven techniques that will help you find fresh ideas and solutions, the book offers over 70 approaches to creative thinking.

Instant Creativity works equally well as a toolkit expander for Imagination Engineering, and as an instant resource for individuals and teams to crack a problem or generate ideas. Innovation in an instant!

Want to see what it's like? You can
take a look at the opening of the book here.

You can also download an ebook version for just £8.99.

EU CUSTOMERS PLEASE NOTE: because of EU tax regulations we cannot sell ebooks to customers in any EU countries except the UK. By going ahead with a purchase you are confirming that you are either in the UK or outside the EU. This only affects European Union customers: if you are in the US, Canada, Australia etc. there is no problem.


Instant Brainstorming

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Brainstorming is the most widely used creativity technique, yet it rarely delivers as well as it could. This is because, as originally devised by Alex Osborne, it was never intended to be used in isolation, but merely as a collection method associated with a technique to boost idea generation.

This free ebook gives straightforward guidance on making brainstorming more effective.

Click here to download.

Imagination Engineering

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Imagination Engineering develops the theme of unleashing your personal creativity for business - or life. This is a medium length business book with a difference - it's designed to be enjoyable to read.

This is all the guide you need to go about business and life more creatively. It will give you the techniques, the approach and the understanding to solve problems, generate ideas and work more creatively. Whether you are a one person band or the chief executive of a corporate, this is the guide you need.

Watch out for an innovative format, lots of marginalia, surprising ways to kick-start your creative thinking and a strong linking metaphor to help with the business of innovation stimulation.
Imagination Engineering - a roadmap from here to there for those times when you don't know where there is.

Once you have read this book you will have a new way of looking at creativity; putting problem-solving and idea-generating techniques into a convenient, easy-to-remember framework. Your next big idea could be only moments away...

In the era of the global market, when profound economic shifts are taking place and the intensity of competition is increasing in every trading sector, traditional management thinking becomes redundant. Many managers find themselves facing a business journey into the unknown, with few navigational aids for guidance. Imagination Engineering sets out to survey the new frontiers and find adventurous routes across otherwise hostile terrain. It is recommended reading for those in enterprises of every kind."
Lord Marshall, Chairman, British Airways

At last, creativity techniques that can be utilised within normal business processes. Business is fast, furious, frenetic and focused. Creativity can make it fun as well.
Mark Ralf, Director and SVP Purchasing, SmithKline Beecham


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In a rapidly changing marketplace, with new challenges emerging all the time, it can be hard to establish a sensible strategy. There may not be an obvious route forward, but to stay still would be suicide. DisOrganization provides a guide to recreating your organization creatively, using specific techniques and skills to give the company a new sense of direction and purpose.

Carefully constructed into 5 sections, which mirror classical strategic management models, it includes action programmes to realise the benefits of
DisOrganization and helps you to use creativity to face the challenges and win.


Creativity and Innovation for Managers

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This book provides an excellent source for managers to understand what business creativity is, how it can benefit the company and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field, both in the UK and the US.

This is not a book about techniques, though they are mentioned, but about the management issues - changing the culture, mechanisms for bring culture into an organization and how to manage differently for innovation:

  • A practical approach to business creativity without the hype
  • An agenda for making innovation happen in your business
  • A real world view

This book is the essential requirement if your aim is to bring creativity and innovation to the way your company or your team works.

Brian Clegg provides a most readable and engaging overview which will appeal particularly to senior managers who are looking for ways to stimulate creativity and innovation in their organizations. Keith Milner, MBA Director, Ashridge Management College

At the end, I found myself wanting to go back to old well known sources to re-read them, to look out previously unaccessed sources and to learn more about creativity and innovation. In short, Clegg's book is both an excellent introduction to business creativity as a topic and an excellent advocate of its central importance as a management/organisational tool. It is well worth reading.
The Journal of the Institute of Public Sector Management

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