Creativity Unleashed

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the creativity company

Creativity Books

We are all creative - but everyone can benefit from skills and techniques that enhance our creative ability and improve decision making, problem solving and idea generation. These books can make all the difference.

Two key books from our authors that we recommend to transform your creative skills are Instant Creativity and Imagination Engineering.
Also from our own stable is Creativity and Innovation for Managers, which focuses more on what’s needed to manage creativity within an organization, bringing out the best in your staff.

Taking a wider look at creativity titles, excellent books on idea generation include Michael Michalko’s Thinkertoys
and Roger von Oech’s A Whack on the Side of the Head. It’s also worth taking a look at von Oech’s Whack Pack - a pack of cards with creativity techniques.
Get a different take from Rob Bevan and Tim Wright in Unleash Your Creativity, or Peter Cook with his analysis of the best in Best Practice Creativity. Or go with the old favourite, Edward de Bono.
De Bono’s work is condensed in Serious Creativity, pulling together much of his thinking, including Six Thinking Hats.
For those who like to get into the classics, try Alex Osborn’s Applied Imagination. Osborn of New York Ad Agency BBDO, who originated many of today’s techniques.
Finally, for help structuring ideas, take a look at Tony Buzan’s mind maps. He provides the best guidance on using these useful tools. Mind Maps at Work has a specific, business-oriented presentation or The Mind Map Book for a more general introduction.
Instant Creativity

General business books

With a combination of classics and new and inspiring titles we pick out the best of the business books to inspire you to greater things. We can’t hope to cover everything, just highlight some creative essentials.

From Creativity Unleashed authors we recommend Capturing Customers’ Hearts, the definitive customer service book and Disorganization which takes a creative look at how to run a company.

 

For other business guidance, you can’t do better than the remarkable Maverick by Ricardo Semler, showing how a company can be totally transformed. Or if you prefer lessons from failure, take a look at How they Blew It by Jamie Oliver and Tony Goodwin.

 

Although he can be overblown, you can’t ignore Tom Peters - in our opinion his best was the Tom Peters Seminar. Or for a spot of marketing genius try Jay Abraham’s Getting Everything You Can out of All You’ve Got.

 

Want lessons for the internet generation? There are wise words on giving things away in Free by Chris Anderson

Featured book - Instant Creativity